But despite the interest from buyers, it’s not a given that Ford will be able to pull off the launch without problems.
“There’s a lot riding on it,” said Michelle Krebs, executive analyst for Cox Automotive. “Ford has had its troubles with launches and now added to that there are all of these supply chain issues.”
Bill Ford, the great-grandson of the company’s founder and the executive chairman of the automaker, compared the importance of the F-150 Lightning to the most important vehicle in the company’s history.
“The Model T over 100 years ago brought cars to everybody. Well, this vehicle will bring electric vehicles, particularly electric trucks, to everybody,” he told CNN’s Richard Quest Tuesday.
“It’s really going to test the waters. Is there a market for electric pickups? How big it is?” Krebs said.