The shoemaker filed four trademark infringement lawsuits last week in several US district courts against about 20 companies it alleges are violating its trademarks and other intellectual properties on the shoes.
In the same suit, Crocs cited Hobby Lobby’s $12 “white foam clogs ladies shoes” as an alleged knockoff of its original clog shoe.
The suit also called out an “Ezra Black Rubber Clog” from Loeffler Randall as what it said was as a copycat shoe of its clog.
Crocs said in the Colorado suit that such copycat products are “likely to cause confusion or mistake, or to deceive customers, and therefore infringes Crocs’ trademarks.”
Crocs’ clog was once mocked, but it has become adored in recent years. And for some comfort-seeking consumers, it is the go-to shoe of the pandemic.
Those have included special-edition collaborations with Post Malone, Justin Bieber and fast-food chain KFC, where shoes came with attachable charms that looked and smelled like fried chicken. A glow-in-the-dark collaboration with Latin trap artist Bad Bunny sold out quickly after its September launch last year.