Amazon introduced the initial new icon in a handful of international markets in late January, but has now changed the design of the blue tape after some said it resembled a toothbrush-style mustache, similar to the one worn by Adolf Hitler.
“We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step,” an Amazon spokesperson said. The app icon was tweaked based on user feedback.
Only iOS users in the United Kingdom, Spain, Italy and Netherlands saw the Hitler-esque logo over the past few weeks. The updated logo rolled out worldwide for iOS users last week. Android users will see the new logo beginning this week.