Betty will be Cadbury’s mascot in a national commercial this spring. Kaitlyn Vidal — a college student and Betty’s owner — will receive $5,000.
“Thank you to all of our amazing finalists in the Cadbury Bunny Tryouts this year and congratulations to Betty the frog, our newest Cadbury Bunny!” Trevor Jakubek, senior associate brand manager, said in the release. “We are so excited to pass the coveted ears to her and know that she is going make a great addition to our Cadbury Bunny ‘hall of fame.'”
Not only did Betty beat over 12,000 other applicants — including finalists donkey, miniature horse, and goat — she is also the first amphibian to be named the company’s Easter bunny.
At less than a year old, this will be Betty’s first Easter. According to the release, she enjoys “snacking, bathing in her favorite bowl, jumping around and hanging out with her fellow frog friends.”
Beyond being the contest’s first amphibian to win, she is also its first female winner. And the smallest winner to date.
“Betty’s been a great addition to our home and we are so glad we get to share her with the rest of the world!” Vidal said. “She has been a wonderful companion at college and thanks to the support of my friends, family and the amphibian community, I know she’ll make Cadbury proud as she inherits the bunny ears.”
Because of Betty, amphibians everywhere can now see themselves in the Cadbury Easter Bunny mascot.
The Hershey Company is also donating $15,000 to The American Society for the Prevention of Cruelty to Animals.