London-based fintech Unlimint is to become messaging app Telegram’s official payment provider.
The integration will allow Telegram’s more than 500 million users to make payments from the platform to purchase services and goods directly through the messenger.
Unlimint says the move is a result of the advent of “social commerce”, changing consumer demand and “a response to the evolution of online shopping”.
The firm’s payment solution includes a 3DS user authentication system for every transaction. To ensure customers’ information is kept private, sellers on the marketplace cannot store and process personal data from buyers and the built-in automated anti-fraud system sifts out suspicious transactions.
Unlimint chief customer officer Irene Skrynova says the integration with the cloud-based, cross-platform instant messaging service “comes at a perfect time”.
“The e-commerce world is evolving into a more complex space to include safe purchases through multiple channels, including messenger platforms.
“At Unlimint, we are always monitoring all current trends, platforms, and systems to make sure that our payments solution has all the latest integrations and tools that would be useful to our existing and potential merchants.”